Self-driving cars: Are we going too far with them?

If your innovations have nothing to do with people's lives, it's a good thing to be bold with both of your ideas and marketing strategies.

But when your innovations can potentially kill someone, you should be extra careful about the quality of your creations and the words that you choose to promote them. The last thing you want is that the customers are tricked by the marketing language into buying something which can potentially put their lives in peril...